Classic Abercrombie and Fitch Mens Jeans. 100% cotton, Supersoft, heritage Abercrombie graphic, self fabric interior neck taping, Classic Fit. Founded in 1892 in the Manhattan borough of New York City, New York, by David T. Abercrombie and Ezra H. Fitch, the original Abercrombie and Fitch was an elite outfitter of sporting and excursion goods. The current version of Abercrombie and Fitch UK sells mostly clothes, and describes its retailing niche Abercrombie and Fitch Outlet as an aspirational "Casual Luxury" lifestyle brand. Especially since 1997, the company has consistently kept a high-profile in the public eye, due to its advertising, its philanthropy, and its involvement in legal conflicts over branding, clothing style and employment practices.